Theatre Register

As The Girls Go

We hold no picture of this show. This is Irene Rich, who was in the 1948 production. film screenshot

Shows · As The Girls Go

A throwback to the days when a great personality could carry a musical to success without any help from the book, As the Girls Go was a gaudy, rowdy, fast-paced song-and-dance show totally dependent on the antics of one of the theatre’s outstanding clowns, Bobby Clark, here making his final Broadway appearance.

Opened
1948
Performances
420
Type
Musical
Era
Golden Age
Music: Jimmy McHughLyrics: Harold AdamsonBook: William Roos

Productions1 on Broadway

1948 Winter Garden Original. November 13, 1948 · Howard Bay 420 performances

Every Broadway staging held in broadway-data, sourced to IBDB. West End runs are not yet held.

Licensing not confirmed

Rights — We have not been able to confirm the publisher.

Read from the licensor's own pages and catalogues. Rights move, and an empty row means we have not confirmed a publisher, not that the show cannot be licensed.

In the literature18 passages

As the Girls Go was the first Broadway attraction to charge $7.20 for orchestra seats. book:broadway-musicals-show-by-show-seventh-edition-stanley-green-cary-ginell#p138

Bobby Clark in Mexican Hayride, Sweethearts, and As the Girls Go appeared in drag. book:broadway-musicals-show-by-show-green-stanley-green-kay-5th-ed-rev-and-updated-by#p290

ayride (1944; 481 performances; with Gypsy’s sister June Havoc) and As the Girls Go (1948; 420 performances; the plot dealt with the first woman president, and Clark played the First Husband). book:complete-book-of-1950s-broadway-musicals-the-dan-dietz#p70

leading the Mike Todd “tired businessman” specialties As the Girls Go and Peep Show, his last Broadway appearance, in 1950. book:broadway-musicals-the-101-greatest-shows-of-all-time-bloom-ken-1949-vlastnik-fra#p57

If you read the scripts of As the Girls Go (1948), Whoopee (1928), Du Barry Was a Lady (1939). and Foxy (1964), you might chuckle once or twice. but in reality they were funny for the same reason that Sugar was—they were excellent vehicles for Bobby Clark, Eddie Cantor, and Bert Lahr, brilliant clowns all. book:broadway-musicals-the-101-greatest-shows-of-all-time-bloom-ken-1949-vlastnik-fra#p201

Through shows like As the Girls Go, Ankles Aweigh, and the Mike Todd revues of the 1940s and ’50s (Star and Garter), beauty changed from the idolized, pedestal-placed lovelies to the brazen bustiness and naughty sexuality of the Cy Feuer/Ernie Martin shows Can-Can and Whoop-Up, which started a trend. book:broadway-musicals-the-101-greatest-shows-of-all-time-bloom-ken-1949-vlastnik-fra#p287

Passages naming this show, found by keyword across 178 books. Where this show turns up in the literature, not curated trivia about it.

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