Productions1 on Broadway
| 1933 | Music Box Original. September 30, 1933 · Hassard Short | 400 performances |
Every Broadway staging held in broadway-data, sourced to IBDB. West End runs are not yet held.
Licensing 2 entries
| US | Concord Theatricals Concord Theatricals | available |
| UK | Concord Theatricals Concord Theatricals | available |
Read from the licensor's own pages and catalogues. Rights move, and an empty row means we have not confirmed a publisher, not that the show cannot be licensed.
In the literature43 passages
Sam Harris, who produced 32 musicals on Broadway, was also associated with Irving Berlin on The Cocoanuts, Face the Music, and As Thousands Cheer. book:broadway-musicals-show-by-show-green-stanley-green-kay-5th-ed-rev-and-updated-by#p61
To this day it is considered one of the two greatest revues produced on Broadway. (The other was the Moss Hart/Irving Berlin As Thousands Cheer in 1933). book:at-this-theatre-100-years-of-broadway-shows-stories-and-botto-louis-viagas-rober#p31
As Thousands Cheer followed with a cast that included Clifton Webb, Marilyn Miller, and the great Ethel Waters, who introduced one of the most powerful and dramatic of all theater songs, “Supper Time” —one of Berlin’s only songs to address a social issue, racism in the South, and quite brave for its day. book:broadway-its-history-people-and-places-an-encyclopedia-bloom-ken-1949-2nd-ed-new#p89
earlier concept musicals, for example, the revue As Thousands Cheer in 1933 (arguably all revues are concept musicals), book musicals such as Rodgers and Hammerstein’s Allegro (1947), or Kurt Weill and Alan Jay Lerner’s Love Life (1948)—like the precociously integrated Show Boat and Porgy and Bess explored in the prese… book:enchanted-evenings-the-broadway-musical-from-show-boat-block-geoffrey-oxford-new#p404
A more direct reference to Aimée Semple McPherson had occurred in Moss Hart’s sketch on the headline “Gandhi Goes on Hunger Strike” in the 1933 revue As Thousands Cheer (music by Berlin). book:enchanted-evenings-the-broadway-musical-from-show-boat-block-geoffrey-oxford-new#p627
Equally impressive were several of the decade’s revues, notably Moss Hart and Irving Berlin’s As Thousands Cheer, and The Band Wagon, by George Kaufman, Howard Dietz and Arthur Schwartz. book:encyclopedia-of-theatre-music-a-comprehensive-listing-of-lewine-richard-simon-al#p30
Passages naming this show, found by keyword across 178 books. Where this show turns up in the literature, not curated trivia about it.