Theatre Register
War Paint

War Paint

Shows · War Paint

The fierce rivalry between cosmetics titans Helena Rubinstein and Elizabeth Arden spans decades as the two women who invented the modern beauty industry battle for market dominance while refusing to ever meet face to face. From opposite sides of Fifth Avenue, they steal each other's formulas, poach employees, and wage advertising wars, yet share an unspoken bond as self-made women in a man's world.

Opened
2017
Performances
236
Type
Musical
Era
Contemporary
Music: Scott FrankelLyrics: Michael KorieBook: Doug Wright

Productions1 on Broadway

2017 Original Theatre not recorded. · Michael Greif 236 performances

Every Broadway staging held in broadway-data, sourced to IBDB. West End runs are not yet held.

Licensing 2 entries

US Concord Theatricals Concord Theatricals available
UK Concord Theatricals Concord Theatricals available

Read from the licensor's own pages and catalogues. Rights move, and an empty row means we have not confirmed a publisher, not that the show cannot be licensed.

In the literature2 passages

Elizabeth Arden and Helena Rubenstein were portrayed by Christine Ebersole and Patti LuPone in the 2017 Broadway musical War Paint, Arden and Rubenstein were parodied by Marian Santre and Marie Stevens in the “Fifth Avenue” sequence. book:the-complete-book-of-1930s-broadway-musicals-dietz-dan-rowman-littlefield-publis#p324

The real reason War Paint closed was because in its final thirteen weeks on Broadway, it never sold better than 49 percent of its gross potential. book:the-book-of-broadway-musical-debates-disputes-and-peter-filichia-rowman-littlefi#p120

Passages naming this show, found by keyword across 178 books. Where this show turns up in the literature, not curated trivia about it.

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