Theatre Register

Platinum, 1978

Shows · Platinum · Mark Hellinger Theatre, 1978

We hold no picture of this staging. This one is filed against Platinum and could document any of its runs. None
Original BroadwayMark Hellinger Theatre 33 performances

The run closed December 10, 1978

Opened
November 12, 1978
Closed
December 10, 1978
Performances
33
Previews
Theatre
Mark Hellinger Theatre

Of the 589 productions we hold that opened in the 1970s and record a performance count, this is the 318th longest. That is a rank within what we hold, not within everything that was staged.

Who was in it13 named

Ronnie B Baker
Christine Faith
John Hammil
Stanley Kamel
Wenndy Leigh Mackenzie
Tony Shultz
Avery Sommers

6 of these 13 names have a person record behind them and link to one. The other 7 are set from the identifier in the cast list, which is a slug of the name — so hyphens and full stops are lost and a few come out wrong. We hold nothing else about them. Nobody here is matched to a character: the cast list records who was in the company and not what they played.

Characters12 roles recorded

Alexis Smith Lila Halliday
Richard Cox Dan Danger
Lisa Mordente Crystal Mason
Robin Grean Robin
Damita Jo Freeman Damita
Avery Sommers Avery
Stanley Kamel Jeff Leff
Tony Shultz Shultz
Wenndy Leigh Mackenzie Wenndy
John Hammil Boris
Christine Faith Christine
Jonathan Freeman Alan Fairmont / Mink

Only 512 of 13,459 productions carry role names, and these came out of a wiki table — the names arrived with the table's own cell markup on them and have been stripped back. They are not linked to person records because the identifiers in that table do not resolve to ours.

Creative team

Director
Joe Layton
Choreographer
Joe Layton
Orchestrations
Fred

A producer is one string on this record, however many people or companies it names. Directors and choreographers are held both as text and as identifiers; where an identifier exists the name links to a page.

Around this production

“A galaxy of theatrical luminaries have been assembled to combine their efforts in present…

Alexis Smith, who had starred successfully in Follies, could not save this show about a movie queen trying to go rock. It closed after 33 performances.

  • She returned to Broadway in 1979 in a really lousy show, Platinum, albeit with six minutes of sheer brilliance, when Smith’s character, in a Follies-esque moment, looked back on her Hollywood career in the tour de force “Nothing But,” a song so head and shoulders above the rest of the score that wags wondered if John K… Broadway Musicals the 101 Greatest Shows of All Time Bloom Ken 1949 Vlastnik Fra, p. 119
  • Rebounding from that show, the flop Platinum, he surprised everyone with his wonderful, confident direction of the circus concept of Barnum. Broadway Musicals the 101 Greatest Shows of All Time Bloom Ken 1949 Vlastnik Fra, p. 305
  • Platinum lost $1.75 million, Grand Tour dropped $1.5 million, and A Broadway Musical proved a bargain at a cool million—all five opening within a grisly twelve weeks. More Opening Nights On Broadway A Critical Quotebook of Compiled By Steven Suski, p. 36
  • Platinum flipped out, as it were, losing $1,743,000 (on an intended investment). More Opening Nights On Broadway A Critical Quotebook of Compiled By Steven Suski, p. 753
  • “There are a lot of people who still think Platinum was one of the best things ever done on the stage” — producer Gladys Rackmil (Nederlander), while raising money for a subsequent show, in a 1980 interview with the Tzmes. More Opening Nights On Broadway A Critical Quotebook of Compiled By Steven Suski, p. 754

Passages naming this production, found by keyword across 178 books. Where it turns up in the literature, not curated notes about it.

What this page does not know

  • No photograph of this staging. 48 of 13,459 productions hold one.
  • No recording is held for Platinum at all.
  • Reviews, box office, running order, understudies and designers: none of it is held for any production.

Something wrong here? Correct a field or report the problem. Every change is recorded in public under the contributor licence.